Coming off the heels of their vaunted July 4th can—for which an exhaustive video review can be found here—the bros at InBev have unveiled a full redesign of the classic Budweiser brewskie. As a long-time devotee of Bud Heavy, I find the change a bit off-putting and already miss the classic can, which had a stately timelessness that no Fauxhemian graphic designer need muck with. As someone who makes a living spouting off marketing ideas, however, I’ll admit that the new design is pretty nice. Kudos, Fauxhemian.
via Ad Age