This type of thing bugs me.

A current Citibank commercial depicts a guy and his Benetton friends using points to create and launch a camera-equipped weather balloon. Assumed selling proposition:
Citi supports your creative, barometric dreams. Weak, but harmless enough.

Unfortunately—and somewhat unsurprisingly because marketers are too often at ease with being scummy and unoriginal—the concept for the spot was surely ripped from a real event…a touching, non-commercial event shared between father and son that happened last year.

Let’s compare!

Original Project, 2010


Citbank hack job, 2011

Feel free to visit your neighborhood Citibank branch and demand answers.