For 25 years now, the Just Do It campaign has been the gold standard in taking a simple, fundamental insight and expressing it in ways that stir things inside. Nice job W+K. Again.
I love this guy. I want to kidnap him from his little cozy dorm down at Georgia Tech, haul him up to NYC, and force him into a life of servitude, writing and delivering passionate speeches about my most mundane daily accomplishments. I AM DOING THAT!
[HT to Cousin Andrew]